History
Seventeen years, and one unplanned acquisition.
We did not set out to be a dual-industry company. We bought the farm that supplied our canteen because the owner was retiring and we did not want to lose the supply.
17years
Operating across two industries
68
Enterprise deployments
9
Countries served
Milestones
How the two divisions came to share a board
2009
Founded in Ho Chi Minh City
Four people building finance systems for local manufacturers.
2013
First multi-site ERP rollout
Three plants, one chart of accounts, and the delivery discipline that still governs how we work.
2016
Cau Dat estate acquired
The farm that had supplied our canteen became the second division.
2018
ISO 9001 and 27001 certified
Both audited by Bureau Veritas and BSI, and re-audited annually since.
2020
First EU export container
GlobalG.A.P. certification achieved, and green coffee shipped to Germany.
2022
Singapore office opened
Trade and partnership function established closer to buyers.
2024
Applied AI practice established
Evaluation-first approach; nine models now running in client production.
2026
240 people, 9 countries
Two divisions, one governance standard, and 91 people past their fifth year.
17years
Operating across two industries
68
Enterprise deployments
since 2009
9
Countries served
240
People on staff
What we learned
The discipline transferred, the sales pitch did not
The first two years of running both businesses were harder than they needed to be, because we tried to sell them together. Prospects for the software business found the farm confusing, and produce buyers could not work out why a coffee exporter was talking about ERP.
What did transfer was the operating discipline. Both businesses live or die on whether the records hold up when somebody checks — a reconciliation report for one, a lot code for the other. Once we stopped merging the marketing and started sharing the standard, both divisions grew.
That lesson is why this website routes you to one division or the other rather than making you read about both.
- 2016–2018: sold both together, and both underperformed
- 2018: split the go-to-market, kept the shared governance
- 2020 onwards: both divisions grew every year since
Next step
Ask about the years we do not put on the timeline.
2023 cost us four percent of agricultural margin because we held a floor price we could have withdrawn. We will talk about that too.
We reply within 1 business day.